Is Social Media the 'New Marketing'

About two months ago, I chimed in on a Twitter-conversation (twitversation?) about this:

Thought of the day: Marketing is no longer about "psychology", but rather
"sociology". Sociology is the new Psychology.

The conversation that ensued was interesting. (Check it out here. You can use the “show conversation” tool on my tweets and any of the others to see details) The discussion was a good representation of the friction between ‘old-school’ marketing pro’s and social media evangelists.
Is social media changing marketing? Sure. Technological innovations have a tendency to do that. But I am not convinced that social media is “the new marketing”, rather it is a branch of marketing. The reality is that consumers have always communicated with each other. Networks are not new. The change is in the way we communicate, isn’t it? Social media has made it easier for people/companies to communicate that maybe wouldn’t have before.
An article on emarketer.com addresses this issue as well. Is anyone surprised when they read this?

“Because online social networks do not capture the real social graph,
tapping into those extended, real-world connections are important for
marketers.”

Of course conversations happen offline as well! Yes, social media
offers a dramatically new and exciting way for companies to communicate with
consumers and vice versa, but the principles of ‘old school’ marketing still
remain true, and marketing and media are not synonyms.

Staying Focused on what is most important

It is easy in today's high stress, demanding world to get caught up in day-to-day activities. When we do this, we often lose sight of the big picture. On a deep level, why are we even here--what is the point of our existence? On a less deep level, what makes me the most happy? It is interesting that we often find ourselves devoting much more energy to work, school, or hobbies, than we do our family or other personal relationships. It is intriguing how differently we might treat daily acquaintances compared to how we treat our loved ones. Isn't it interesting that often our acquaintances, business partners, or school mates get treated with courtesy and respect, but when we get home, our attitudes change, and we seem to forget we are now dealing with the people who are the most important.Making ourselves aware of what is most important must be done everyday, and in many instances several times throughout the day. The better we are able to achieve this, the more aligned our priorities become.

Decide what is most important to you, and ask yourself: How much energy do I devote to this aspect of my life? This isnt always easy. In my own life, I often get bogged down with school and work, which leaves less time than I would like for my family. But I have found that when I make a concentrated effort to put more "energy" (and not always more minutes of the day) into my relationship with my wife, son and the spiritual part of my life, everything else tends to fall into place."...happiness then is not an event, but a journey"

Sales Tips--Direct Sales

While working in direct sales, I had the opportunity to help new sales people improve their results. Many of those I worked with were trying sales for the first time. Whenever someone was struggling we would bring them in for some personal coaching. The coaching session consisted of 5 issues we had identified as the key reasons they wouldn’t be selling very well. I believe these are also relevant outside of the direct sales arena. Here they are:

1) Not doing enough appointments/calls
2) Not doing sales calls with the right people
3) Don’t believe in the product/price etc.
4) No confidence in their ability to sell.
5) No confidence in peoples’ ability to buy

What issues have kept you from achieving the results you want?