Monday, February 9, 2009

Linkedin Question: Sales Strategies

Question from Linkedin:

How to make that sale....I'm in search for great tips on sales
strategies.

My Answer:

This is a broad question. Here are a couple of thoughts.

1) Believe (not pretened to believe--there is a difference) that your
prospect will really benefit from what you are selling and then paint a picture
for them of what their life will be like with your product.

2) Be confident in your ability to sell the product and your prospect's
ability to buy.

Confidence and product conviction are absolutely essential.

What do you think?


A thought on Confidence and Control

How often during the course of a day do we give others control of our lives? The key word in the previous sentence is GIVE. Our lives are literally made of millions of decisions and we are making them constantly. The decisions we make will ultimately affect our perception of things and in turn that perception will become our reality.

For example, imagine you go to a party with a camera. As you walk in, you look to your left and see a room full of people dancing, drinking, and breaking a lamp or two. You take a picture of the party-animals and show it to a friend later. What will be their perception of the party? The answer is obvious. That party was crazy! Now go back to the same party. In another room you see a couple making out in the corner. You take a picture, and now your friend thinks the party was steamy. One more picture, this time of the room where you see a couple of guys just lounging around listening to some Pink Floyd. Now your friend is thinking that party was pretty laid back or even boring (maybe your friend isn’t a Floyd fan, but then you gotta ask yourself why he is your friend--another topic for another time)

The point? We choose what we focus on. And in turn, we are personally responsible for shaping our reality.

Now a more practical application: You go out to present to a potential client and walk away empty handed. Before you move on to your next presentation you have a choice to make. What kind of effect will I allow this experience to have on me? When I go to my next appointment will I GIVE the last client control over how I feel? How I act? How I present? How I close? If you do, you might as well not even go to the next appointment because you are wasting the client’s time, and yours.