Monday, March 31, 2008

Youtube adds Utility

Adage reports that Youtube is now offering audience tracking tools. It seemed only a matter of time before this would happen. Now that Google owns the video sharing site, it only makes sense that the company would utilize internal synergies. Surprisingly, it did take awhile for Youtube to take advantage of Google's analytics abilities, but some lag is to be expected with such an acquisition. Which begs the question, how effective would Microsoft acutally be at integrating the two different cultures should its bid for Yahoo be successful?

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