Kentucky uh....Grilled Chicken??

USA Today reported today that KFC is about to undergo some major transformations. What’s new? Oh, just an overhaul of their brand image. According to the article, in the plan is a makeover of the famous bucket as well as a new “Now Grilling Sign.” The goal is to give grilled chicken equal billing. It will be interesting to watch this transformation, and how well the company maintains its brand identity.

Here is the article: (Click for the entire article)

KFC goes to the grill
LOUISVILLE (AP) — What in the name of
Colonel Harland Sanders is going on at KFC? The chain built by his secret recipe for fried chicken is about to give equal billing to, gulp, grilled chicken. Kentucky Fried Chicken customers will be greeted eventually by lighted "Now Grilling" signs, starting in coming weeks in select U.S. cities. Storefront signs will be altered to promote the new product — called Kentucky Grilled Chicken. Even the brand's ubiquitous chicken buckets will get a makeover.
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"This is transformational for our brand," said Doug Hasselo, KFC's chief food innovation officer.
Louisville-based KFC, a subsidiary of Yum Brands (YUM), hopes grilled chicken will lure back health-conscious consumers who dropped fried chicken from their diets, or cut back on indulging.
KFC announced last year that fried chicken at all its U.S. restaurants had zero grams of trans fat per serving after the chain switched cooking oils. KFC says the grilled chicken has significantly fewer calories and fat, plus much less sodium, than its Original Recipe fried chicken that launched the brand more than a half-century ago.